Top 5 Social Apps Performance in Ecuador Q2 2024

In the second quarter of 2024, the top 5 social apps in Ecuador exhibited notable trends in weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the evolving landscape of social media usage in the region.

TikTok saw a significant upward trend in weekly revenue, starting from approximately $25K in early April and peaking at around $37K by the last week of June. Weekly downloads fluctuated, with notable peaks at 118.9K in late April and 122K in mid-June. Active users remained robust, consistently hovering around 4.6M to 4.7M throughout the quarter.

Facebook Lite maintained steady weekly revenue, averaging around $1.5K to $1.8K. Weekly downloads showed slight variations, peaking at 98.3K in mid-April and stabilizing around 78.6K to 93.1K towards the end of June. Active users remained stable, with a consistent user base of approximately 10.3M.

Instagram experienced a slight decrease in weekly revenue, from $3.7K in early April to around $3.5K by the end of June. Weekly downloads remained relatively stable, fluctuating between 58.6K and 71.3K. Active users showed a slight increase, reaching up to 5.9M by mid-June.

Threads saw a gradual increase in weekly downloads, starting at 31.2K in early April and peaking at 30.9K in early June. Active users also showed a positive trend, growing from 441K to about 671K by early June, before stabilizing around 600K towards the end of the quarter.

NGL: ask me anything maintained steady weekly revenue, averaging around $950 to $1.1K. Weekly downloads saw an upward trend, starting at 13.9K and peaking at 16.9K by mid-June. Active users increased steadily, reaching up to 64.3K by mid-June, before settling at around 61.2K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.